Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
The Internet Advertising Bureau (IAB) has issued guidelines on how tonative ads to UK businesses, along with the…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…