Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…
Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…