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Digital Marketing Archives - Page 55 of 87 - ExchangeWire.com

Digital Marketing

63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Now & Next: Privacy Concerns & Data Exchange

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…

10 years ago

Are Retailers Addicted to AdSense Revenue?

Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue…

10 years ago

APAC Takes Small Steps Towards Native Ads As Traditional Banners Lose Effectiveness

With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and…

10 years ago

Ecommerce as a Media Channel

It is vital marketers are able to reach their audiences effectively in order to minimise wasted ad spend and boost…

10 years ago

China Ad Spend Slows, But Still Growing Faster Than Global; WPP’s Wunderman & Bienalto Merge in Australia

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

MediaMath: APAC Brands & Agencies Should Leverage Each Other’s Capabilities; Grey Group Acquires Thailand’s nudeJEH

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Programmatic’s Dirty Little Secret

Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the…

10 years ago