ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Appnexus enables…
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze…
Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses.…
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns…
On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as…
Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
There has been much discussion about the impact of ad blocking tools and their potential impact on ads and ad…
In this piece, Caroline Ingman, brand manager, EU, Specific Media (pictured) discusses how marketers are faced with more and more…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…