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Digital Marketing Archives - Page 52 of 87 - ExchangeWire.com

Digital Marketing

Martech is The New Ad Tech: The Reality of Ad Blocking

The worlds of ad tech and martech have long been on a collision course. The lines between the two are…

10 years ago

Google’s Search Listings Update Potential Blow for SEO & Smaller Advertisers

Last Friday (19 February) Google appeared to surreptitiously remove all ads from the right hand side of the search engine…

10 years ago

Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives…

10 years ago

xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…

10 years ago

Marketers Not Keeping Up In Mobile Race

We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…

10 years ago

All-Digital Independent Needs to Set Example for Fellow Newsbrands

On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production…

10 years ago

Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era

Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea…

10 years ago

USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses…

10 years ago

The Technology is There to Deliver Programmatic Across More Channels Than Currently Use It

In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…

10 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

10 years ago