ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…
With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…
Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…
A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…