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Digital Marketing Archives - Page 5 of 87 - ExchangeWire.com

Digital Marketing

The Battle for Attention: Capturing and Retaining Audiences with Outbrain

As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious…

2 years ago

Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael…

2 years ago

Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

Sojern, the leading travel marketing platform, today (July 11th, 2023) announced the acquisition of VenueLytics, the hospitality industry’s most integrated…

2 years ago

Is Apple’s Vision Pro the Catalyst for a New Era in Digital Marketing?

Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are…

2 years ago

OnAudience Partners with FirstPartyCapital to Accelerate Ad Tech Innovation

OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital…

2 years ago

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new…

2 years ago

ATS London 2023: Exploring the Intersection of Web3 and Law with Flavia Kenyon

As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre,…

2 years ago

Scibids AI Generates $2.5m (£2.1m) in Media Efficiencies for PokerStars

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented…

2 years ago

IAB Europe Releases Guide to Attention in Digital Marketing

Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is…

2 years ago

DanAds Named to AdExchanger’s 2023 Top 50 Programmatic Power Players List

DanAds, a provider of advertising technology solutions, is proud to announce its inclusion in AdExchanger's 2023 Top 50 Programmatic Power…

2 years ago