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Digital Marketing Archives - Page 49 of 87 - ExchangeWire.com

Digital Marketing

Content Marketing Spend on the Rise; Original Digital Video is the Way Forward

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Turkey: A Young Market with Strong Digital Growth Opportunities

Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya…

10 years ago

Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Advanced Attribution: A Complex Problem to Solve

Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…

10 years ago

How Kids’ Digital Media is Turning into a Multi-Billion-Dollar Opportunity

Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and…

10 years ago

Digital Ad Spend Fastest Growth in 7 Years: Experts Comment

The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in…

10 years ago

Details of the Publisher Co-Op in Latin America; MediaMath Opens NMI in Sao Paulo

In this week’s Latin American Roundup: Alejandro Alvarez, CEO, RPA Media Place, talks about the challenges of the first publisher…

10 years ago

ATS Paris: French Ad Tech is Thriving

Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly…

10 years ago

Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness

Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…

10 years ago

Is It the End of the ‘Anonymous’ Internet?

With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will…

10 years ago