ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…
People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the…
After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing…
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through…
Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire…
Data holds incredible power; but are we the victims of our own success with how this data is put to…
The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about…