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Digital Marketing Archives - Page 44 of 87 - ExchangeWire.com

Digital Marketing

Marketing Trends of the Future: It’s Still All About the Customer

As 2017 comes barrelling towards us, so does the flurry of digital marketing predictions. Ed Preedy (pictured below), MD for Europe,…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?

Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many…

9 years ago

Branding Automation: The Evolution of Digital Asset Management

Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand…

9 years ago

Is Email 2016’s Advertiser Panacea?

Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits…

9 years ago

Martech & One-to-One Marketing in Banking Is on a Slow Journey

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one…

9 years ago

The Great Log Blog: What Did the Log Ever Do for Us?

The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…

9 years ago

Watson Ads is Turning the Tables on Cognitive Learning in Advertising

It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities…

9 years ago

dmexco 2016: Industry Predictions on What to Expect

Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit…

9 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

9 years ago