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Digital Marketing Archives - Page 44 of 87 - ExchangeWire.com

Digital Marketing

Marketing Trends of the Future: It’s Still All About the Customer

As 2017 comes barrelling towards us, so does the flurry of digital marketing predictions. Ed Preedy (pictured below), MD for Europe,…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?

Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many…

10 years ago

Branding Automation: The Evolution of Digital Asset Management

Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand…

10 years ago

Is Email 2016’s Advertiser Panacea?

Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits…

10 years ago

Martech & One-to-One Marketing in Banking Is on a Slow Journey

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one…

10 years ago

The Great Log Blog: What Did the Log Ever Do for Us?

The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…

10 years ago

Watson Ads is Turning the Tables on Cognitive Learning in Advertising

It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities…

10 years ago

dmexco 2016: Industry Predictions on What to Expect

Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit…

10 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

10 years ago