Digital out-of-home (DOOH) advertising has been giving new life to older, more conventional out-of-home advertising mediums; and advertisers of all…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Payment processes in the UK digital media industry are considered to be outdated and can make it notoriously difficult for…
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital…
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive.…
ExchangeWire are proud to announce a partnership with the Diversity In Advertising and Marketing Summit (DIMA), which takes place in…
Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…