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Digital Marketing Archives - Page 4 of 87 - ExchangeWire.com

Digital Marketing

The Wires 2023 Shortlist Unveiled: VIOOH, Digital Turbine, GroupM Nexus, and Hivestack Take the Lead

The Wires 2023 shortlist is officially out, and this year's line-up of finalists is both diverse and impressive. Leading the…

2 years ago

New IAB Europe Board Elects Chairman, Executive Committee

The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated…

2 years ago

New Whitepaper from IMPACT+ Aims to Educate Ad Industry on Measures to Tackle Carbon Emissions

IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, has issued a new whitepaper aiming…

2 years ago

IAB Europe Releases Pan-European Definitions & Guide to Retail Media

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the…

2 years ago

Scale and Addressability in CTV – They’re Happening, Thanks to Contextual-AI

In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers…

2 years ago

The Present and Future of AI in Ad Tech: Q&A with Raz Peter, Clinch

In this exclusive Q&A, Raz Peter, CTO and co-founder of Clinch, discusses how the ad tech industry is already incorporating…

2 years ago

Clinch Joins TCF Canada to Champion Data Privacy & Responsible Advertising Practices in the Canadian Market

Today, (August 17th, 2023) Clinch announced their approved status as the latest vendor to join IAB Canada’s Transparency and Consent…

2 years ago

Hearing APAC Out: Key Audio Trends Shaping the Region

With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has…

2 years ago

MiQ Announces Industry-Leading Advanced TV Solution for Both AV & Digital Media Buyers & Planners in the UK

MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve…

2 years ago

New Research from Theorem Finds Media Companies Recognise the Importance of Automation to Scale

Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad…

2 years ago