In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project,…
Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve…
Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global…
How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what…
How does the political landscape impact marketing? Maria Pousa, CMO, Integral Ad Science, explores the fundamentals brands must keep front-of-mind during…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
In the latest column from the IAB's Display Trading Council, Daniel Bigmore (pictured below), agency and creative platforms lead, ONE…
The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an…