GDC Day Two Roundup: Google Enters Gaming Market with Stadia

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second…

‘Non-Intrusive’ Programmatic Advertising: The Future of AR & VR Monetisation?

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…

• Ad Tech

AU Broadcasters Looking to Build Briefing Portal; Alibaba Buys Stake in Digital Marketing Firm

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser

AU Advertisers Still Focused on Ad Returns & Impact: Q&A with AANA CEO John Broome

With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their…

• Ad Tech

Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

GDPR Signals Need for APAC Firms to Evolve Data Strategy

The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific…

• Ad Tech

AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

China, Japan & Korea to Drive App Store Spend; News Corp AU Opens Content Marketing Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Fraud

IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts

Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last…

• Ad Blocking

Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…