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Digital Marketing Archives - Page 35 of 87 - ExchangeWire.com

Digital Marketing

GroupM Uncovers Consumers’ Digital Concerns; WeWork Sells Meetup

In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp;…

6 years ago

International Women’s Day: The Long & Winding Road to Gender Diversity

With International Women's Day on 8 March, ExchangeWire asked leading women in the industry if they feel we are any…

6 years ago

The Era of Digital Integrity: From Data-Driven to Choice-First Advertising

Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem…

6 years ago

Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…

6 years ago

Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Teads to Create Ad Campaigns in Real-Time at Cannes

Teads, The Global Media Platform, has announced that Teads Studio will be hosting one hour immersive workshops at Cannes (17th…

7 years ago

ID5 Publishes The State of Digital Identity: The First Research on Identity for the Digital Advertising Industry

ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report…

7 years ago

2018 IAB UK & PwC Digital Adspend Study: The Market Grows

The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC…

7 years ago

Blockchain in Digital Marketing: Q&A with Jack Smith, GroupM

Since the astonishing rise of cryptocurrency Bitcoin over the past decade, ‘blockchain’ has become a huge buzzword in several tech…

7 years ago

5 Parallels Between Brexit & Business Transformation

Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both…

7 years ago