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Digital Marketing Archives - Page 34 of 87 - ExchangeWire.com

Digital Marketing

Adverity raises $30M in Series C funding Round Led by Sapphire Ventures

Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C…

6 years ago

IAB Europe Launches Digital Advertising Effectiveness Measurement Framework

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today announced the launch of its…

6 years ago

UK and US Content Consumption and Consumer Sentiment Amid COVID-19

Channel Factory surveyed over 500 UK-based and over 1,000 US-based consumers to find out how the coronavirus is impacting their…

6 years ago

Marketers Need to Invest in Detailed Geo Targeting Now

Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why…

6 years ago

Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO

Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform…

6 years ago

Bridging the Gap between Print and Digital: Q&A with Maria Hedengren, Readly

Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the…

6 years ago

Tapad and MediaJel Partner to Enable Digital Advertising Efficiencies Across Devices

Tapad, a global leader in digital identity resolution, has partnered with MediaJel, a leading provider of advertising and marketing solutions…

6 years ago

Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer…

6 years ago

Google Reverses Cookie Changes; Australian OOH Revenue Down 2.6%

In today's ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH…

6 years ago

Peer39 and NewsGuard partner to help brands avoid fake news and untrustworthy sites

News content accounts for nearly one out of every five targetable ad impressions online, creating a clear opportunity for advertisers…

6 years ago