A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a…
MediaCom UK has announced the appointment of Richard Davies to the open role of chief digital officer, as it continues…
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the…
In today's ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost…
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement,…
Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus…
In today's ExchangeWire news digest: the New Zealand government provides a $50m cash boost to media groups struggling amidst the…
The IPA Bellwether Report for Q1 2020 has revealed that marketing budgets have receded at their fastest rate since the…
Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest…
Travel digital marketing firm Sojern has launched a new blog series focusing on the impact of the Coronavirus on global…