Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear,…
From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up…
Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location…
BrightBid, the ad tech platform for Google Search, has revealed that the majority of marketing leaders are already leveraging AI…
Coles 360 has partnered with out-of-home (OOH) ad tech provider Broadsign to further enhance the Coles 360 network of digital…
Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination…
In the heart of central London's One Marylebone venue, the seventh annual Wires Awards ceremony celebrated the pinnacle of achievement…
In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock…
Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements.…
Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad…