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Digital Marketing Archives - Page 2 of 87 - ExchangeWire.com

Digital Marketing

Fusing Creativity, Insight and Innovation: The Wires 2024

Back for its eighth year, The Wires 2024 will celebrate the very best of the digital marketing industry. What are…

12 months ago

Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024)…

12 months ago

Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta

On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s…

12 months ago

Impact, Results, and Simplicity: The Wires Judges Share Their Thoughts On Crafting a Winning Entry

Entries for the The Wires Awards are now open, as we prepare to celebrate the very best in the digital…

1 year ago

IPA Bellwether Q1 2024: Budget Growth Remains Strong

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according…

1 year ago

How the DMA is Reshaping Ad Tech for Better or Worse

With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA…

1 year ago

The Rise of Retail Media Networks

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some…

1 year ago

Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

EssenceMediacom's Aarti Bharadwaj, SVP, product integration, APAC, and Chinmay Kelkar, head of transformation & regional client business director, APAC, on…

1 year ago

As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyse & Activate Data

Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today reinforced its…

1 year ago

The Wires 2024: Entries Now Open

The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires…

1 year ago