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Digital Marketing Archives - ExchangeWire.com

Digital Marketing

Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s fines…

4 months ago

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall…

5 months ago

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher…

5 months ago

Stockholm’s DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying…

5 months ago

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction…

5 months ago

VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH)…

9 months ago

Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled…

11 months ago

IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards…

1 year ago

MINT annuncia le novità di MINT Academy

MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy.  MINT Academy nasce con…

1 year ago

Wort & Bild Verlag Now Works with goTom: A New Milestone

The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its…

1 year ago