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Digital Marketing Archives - ExchangeWire.com

Digital Marketing

Digest: Google Chrome pulls back from new third-party cookie prompt rollout; Apple and Meta fined under EU’s Digital Markets Act

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s fines…

3 weeks ago

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall…

4 weeks ago

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher…

1 month ago

Stockholm’s DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying…

1 month ago

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction…

1 month ago

VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH)…

5 months ago

Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled…

8 months ago

IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade

The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards…

10 months ago

MINT annuncia le novità di MINT Academy

MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy.  MINT Academy nasce con…

10 months ago

Wort & Bild Verlag Now Works with goTom: A New Milestone

The Wort & Bild Verlag, known for the Apotheken Umschau, is now utilising goTom's comprehensive SaaS solution to optimise its…

11 months ago