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Developer Archives - ExchangeWire.com

Developer

Exploring the Booming Landscape of In-Game Advertising

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game…

1 year ago

TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine…

3 years ago

Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app…

5 years ago

GDC Day Two Roundup: Google Enters Gaming Market with Stadia

Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second…

6 years ago

Q&A: Reality Clash & the Arrival of Blockchain-Powered AR

Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the…

6 years ago

How Gaming Developers Can Tackle the Challenges of User Retention & Reactivation

In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal…

7 years ago

Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and…

7 years ago