RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…
What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and…
With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue.…
With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured…
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für…
Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director…