Smart AdServer, a leading independent ad monetisation platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global demand-side platform (DSP)…
lastminute.com Set to Disrupt Marketing Industry with Launch of Playbook; Tappx Launches App-ads-txt.com to Drive Adoption for App-ads.txt; Lotame Unveils…
Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set…
As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json &…
In-housing has long been a hot topic of debate in our industry. And last year’s WFA report threw the topic…
As the complexity of media buying has grown proportionally to the explosion of available advertising inventory, there’s been a parallel…
The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a…
Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months…