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Demand Side Archives - ExchangeWire.com

Demand Side

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into…

5 months ago

Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business

Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will…

11 months ago

JCDecaux Launches the First Global Airport Programmatic DOOH Offer

JCDecaux, the number one outdoor advertising company worldwide, announces the launch of the first global airport programmatic DOOH offer. This…

1 year ago

Adform Becomes the First Global Demand Side Platform to Join UN’s Science Based Targets Initiative

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based…

1 year ago

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced…

1 year ago

Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction…

2 years ago

Verve Group Appoint Michael Brooks as Chief Operating Officer

Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael…

3 years ago

DoubleVerify & MoPub Announces Expanded Partnership, Bringing DV’s Fraud Protection Capabilities to MoPub Marketplace

DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership…

4 years ago

Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder

As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing…

5 years ago

ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind

In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's…

5 years ago