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• Use of First-Party IDs Overtakes Cookies for the First Time

  4 years ago News

  

  With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the UK, Germany, Norway and Denmark, advertisers [...]

• The Importance of Mastering Perishable Data - Q&A with Alex Petrie, Skyrise Intelligence

  4 years ago News

  

  In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge posed by perishable data and how marketers can respond to it.   What is perishable data, and how prevalent has it become [...]

• Sublime Announces Data Partnership with Skyrise Intelligence

  4 years ago News

  

  Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom and abroad, is now using insights from Skyrise Intelligence, enabling businesses to leverage mobile phone data for more effective planning [...]

• Xandr Furthers Integrations with Industry IDs and Advances Proprietary Modelled and Contextual Solutions

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year, Xandr announced a multi-faceted approach to balance customers’ advertising needs and consumer privacy, and has now delivered several addressability solutions [...]

• Decentralisation can Improve Advertising for All: Q&A with Alkimi Exchange

  4 years ago News

  

  In this exclusive interview ahead of ATS London 2021, Ben Putley, CEO & co-founder of Alkimi Exchange, explains how decentralisation can improve the ad buying process for advertisers and publishers whilst creating a better experience for consumers.   How has the programmatic buying [...]

• The Future of Digital Advertising: Q&A With Permutive

  4 years ago News

  

  Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation —  Morika Georgieva, Customer Success Lead, EMEA at Permutive speaks to ExchangeWire to discuss the connection between privacy, technology and [...]

• Lotame Global Third-Party Data Sales Increased by More Than 40% YoY

  4 years ago News

  

  Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today (22 October) announced its global third-party data sales increased by 41% from H1 2020 to H1 2021.  The data was sourced from [...]

• Criteo Appoints Nicolas Rieul as Managing Director Western Europe

  4 years ago News

  

  Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of Nicolas Rieul as managing director Western Europe. He takes up this newly created position on top of his current role [...]

• Last-Click to Data-Driven: Industry Reaction

  4 years ago News

  

  Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]

• Fandom Launches Fandomatic, the Self-Serve Advertising Platform Targeting Gaming and Entertainment Fans

  5 years ago News

  

  Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]

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