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First-Party Data Archives - Page 9 of 10 - ExchangeWire.com

First-Party Data

Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global…

4 years ago

“The Line Between Digital and Non-Digital is Blurring”: Q&A with Dhanush RL, Zettle by PayPal

In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance…

4 years ago

Amazon Block Google’s FLoC; Amazon Forecast to Become Top UK Retailer by 2025

In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that…

4 years ago

Zeotap launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform,…

4 years ago

Le Groupe Figaro Chooses 1plusX’s Marketing Intelligence Platform to Bolster the Value of its Data

Le Groupe Figaro, the media conglomerate behind Le Figaro, France's largest and most respected national newspaper, has announced today it…

4 years ago

Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an…

4 years ago

Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies

In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era,…

4 years ago

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-Proof Targeting Categories

Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual…

4 years ago

Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD…

4 years ago

Introducing IAB Spain’s TCPF – Q&A with Mikel Lekaroz

Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about…

4 years ago