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First-Party Data Archives - Page 8 of 10 - ExchangeWire.com

First-Party Data

Publishers & First-Party Data: Now & Next

In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer…

4 years ago

Making Your Data Work: Marketing in the Growing Commerce Media Space

In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and…

4 years ago

In-Housing a First-Party Data Strategy will be Vital – Q&A with Pierce Cook-Anderson, Smart

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance…

4 years ago

Use of First-Party IDs Overtakes Cookies for the First Time

With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW…

4 years ago

Xandr Furthers Integrations with Industry IDs and Advances Proprietary Modelled and Contextual Solutions

Xandr, AT&T’s advanced advertising company, today (27 October) announced investments which expand its portfolio of identity offerings. Earlier this year,…

4 years ago

The Future of Digital Advertising: Q&A With Permutive

Ahead of Permutive’s panel at ATS London (3 November) — Putting Your Currency to Good Work: Data Management & Activation…

4 years ago

Criteo Appoints Nicolas Rieul as Managing Director Western Europe

Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of…

4 years ago

Fandom Launches Fandomatic, the Self-Serve Advertising Platform Targeting Gaming and Entertainment Fans

Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment…

4 years ago

Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to…

4 years ago

Platform161 (Now Part of Verve Group) Integrates with LiveRamp

Platform161 (now part of Verve Group), a leading demand-side platform, today announced an integration with LiveRamp, a leading data connectivity…

4 years ago