EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies…
Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the…
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet…
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…
InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for…
In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok…
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released ID Fusion – an…
In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry…
In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the…
Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to…