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First-Party Data Archives - Page 6 of 10 - ExchangeWire.com

First-Party Data

Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive

In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party…

3 years ago

Mindset & Strategy: Unlocking Retail Media Opportunities

Ahead of ATS London 2022, Liz Salway, principal, business consulting, EPAM Continuum, outlines how CPGs can rapidly capitalise upon the…

3 years ago

Making Sense of First-Party Data in a Post-Cookie World

Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the…

3 years ago

Smart & Global Data Resources Bring Next-Gen Privacy-Safe Targeting to the Nordics

Smart Adserver ("Smart"), the leading independent ad tech platform, and Global Data Resources ("GDR"), a global leader in ethically sourced…

3 years ago

Silverbullet Transforms Heineken Brazil’s First-Party Data Strategy to Unlock Millions of Consumer Records

Silverbullet, today (23rd May) announces the successful year-one results it has delivered for the leading pub, cider, and beer company,…

3 years ago

Why User Consent and First-Party Data are Vital to the Future of Advertising

Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to…

3 years ago

(First-) Party Like It’s 1999

Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus…

3 years ago

Novatiq’s Tanya Field named as Silver Winner of the AWS Startup Founder of the Year Award

Tanya Field, co-founder and chief product officer at Novatiq, the only privacy-first identity solution to leverage telco first-party intelligence, has…

3 years ago

1plusX Announces its Partnership with Italiaonline to Leverage its First-Party Data

1plusX is delighted to announce its partnership with Italiaonline, the leading digital media group in Italy. With a wide range…

3 years ago

Industry Review 2022: Moving Away from Legacy Infrastructure

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of…

3 years ago