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First-Party Data Archives - Page 5 of 10 - ExchangeWire.com

First-Party Data

Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and…

3 years ago

Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC…

3 years ago

Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics

New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from…

3 years ago

Turning Cookie Panic into Positivity: Interview with John Stoneman – Triplelift

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter…

3 years ago

ATS London 2022: what went down

ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and…

3 years ago

Warner Bros. Discovery & LiveRamp Partner to Launch New Privacy-First Solution

Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring…

3 years ago

Les Echos Le Parisien Médias et Permutive Lancent “SONAR” Pour une Publicité 100% First-Party Data

Le Groupe Les Echos - Le Parisien  a annoncé aujourd'hui le déploiement d'une nouvelle DMP, en partenariat avec Permutive, afin…

3 years ago

Permutive Brings Publishers Brands & Ad Tech Partners Together to Deliver Responsible Advertising

Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad…

3 years ago

The Power of Prospecting in a Privacy-First Era

Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of…

3 years ago

How can Brands Unite their Identity Solutions Across Formats?

In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the…

3 years ago