By incorporating the principles of data invitation, security, dialogue, and value proposition, advertisers can not only comply with stringent regulations…
Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest…
ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year. Bringing together 50 speakers over 15 engaging sessions,…
An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying…
Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, today…
The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting…
This week: Data privacy regulation reaches a head, China officially enters the AI race, as Google updates its AI protocols...…
Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains…
In today's ExchangeWire new's digest: Google may be forced to sell off part of its ad tech business; Apple threatens…
As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for…