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First-Party Data Archives - Page 10 of 10 - ExchangeWire.com

First-Party Data

Marketers Want to Pivot to First-Party Data, but Know They’re Behind

In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data,…

4 years ago

First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's…

4 years ago

The Four Pillars of an Effective Data Marketing Strategy

In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements…

4 years ago

TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and…

4 years ago
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