In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by…
With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…
Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…
In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry…
In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks…
Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial…
In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…
Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany,…
The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read…
First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to…