2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…
Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to…
2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch…
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…
With technology playing an increasingly important role in driving digital transformation and customer engagement, marketers are starting to debate the…