• Ad Tech

BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions…

Providing Context: How Intent Data Leads to Better Marketing

Ask a consumer to define ‘SPAM’ and ‘Marketing’, and the likely answer will be SPAM is anything they don’t deem…

• Augmented Reality

What to Look for in 2017 Across Mobile, Video & AI

All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance…

• Mobile

APAC Marketers Must Make Mobile Content a Priority

Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…

• Advertiser

Transformative Times: Building Brand Experiences with Data & Digital

Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and…

• Cross-Device

Cross-Device: Let’s Go Back to the Future

It is that time of year. A time to reflect on the progress of 2016 and to predict developments to…

• Programmatic

Indian Marketers Not Investing Enough to Make Programmatic Work

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…

• Ad Tech

Thai Publishers Form Co-op to Fill Data Gap

A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack…

• Data

APAC Marketers Still Reluctant to Spend Effort on Data

Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step…

• Predictions

Experts Predict How the Industry Challenges of 2016 Will Evolve in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…