ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic;…
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech…
Following obstacles in its acquisition of Yahoo, Verizon Communications Inc. (NYSE: VZ) reported a year-on-year decline in revenue. However, the…
2016 saw the mainstream adoption of data analytics for business use. Gartner reported that over 1,000 large enterprises have a…
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Connecting the dots between ever-evolving consumer devices has become a major hurdle in today’s digital ecosystem. One of the biggest challenges…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…