The long-fabled dream of digital advertising and, arguably, a fundamental step to achieving the promise of programmatic, is the effective…
How does a publisher set up a data strategy that takes today's always-on environment into consideration? In the latest chapter of…
Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into…
More brands, and now agencies, pulled Google spend, Google apologised, and Al Gore blamed Brexit on climate change: Advertising Week…
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out…
So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are…
The ICO have recently stated that to do third-party marketing via email you cannot rely on an explicit opt-in to…
What takes something beyond smart programming and into the realms artificial intelligence (AI)? How is AI and cognitive computing changing…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…