In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It’s possible to have a better experience at a budget motel than a five-star resort, purely because one meets our…
While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead…
With convenience hailed to be the defining principle of purchase over brand affinity, showing up at the right time has…
Deterministic data is considered to be the holy grail by advertisers. But it is often ignored over probabilistic data, due…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…
Brands must ensure best practice is adhered to with regards to data quality. Writing exclusively for ExchangeWire, Jason Goodwin (pictured…
There is much to consider for publishers in the throes of readying themselves for the GDPR and the ePrivacy Directive…
Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…