Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating…
Cyber attacks seem to be impossible to escape, with news left, right, and centre reminding us just how at risk…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about…
Have we lost the art of advertising in digital? Elliott Clayton (pictured below), vice president of media UK, Conversant, believes the…
What does the changing face of data signal for the future of advertising? Are advertisers maximising data and how is…