Amidst a shift of focus from being a marketing attribution solution to a marketing intelligence solution, with an emphasis on…
For those wondering how Brexit would affect the UK's adoption of the upcoming General Data Protection Regulation (GDPR), here's your…
It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
Have we lost the art of understanding data and interpreting key intent signals? Harvey Sarjant, managing director UK, sirdata.com certainly thinks so. Writing…
Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the…
There's data everywhere, no doubt about that. However, how useful is this data to marketers and are they making the…
It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
The face of the industry is changing, and data is playing a key role in its transformation, but match rates…