In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While the EU’s General Data Protection Regulation (GDPR) and its 'baby sister', the ePrivacy Regulation, may be full of ambiguous,…
Have you heard of the term 'unstructured data'? If you're currently in the throes of preparing your company for the…
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In an industry based on data and real-time analysis, data scientists are the interpreters of complex variables that determine the…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve…
Data alone doesn't make marketing relevant. With personalisation at the top of many marketers' lists, cross-device identity-based marketing is gaining…
What if you walked through the British Museum in the dark? You’d probably get lost among the mummies or fumble…