25 May, 2018 – put it in the diary. On this fateful day, the General Data Protection Regulation (GDPR) will…
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack…
In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
If marketers could equate the single customer view to a number, it would be 42: the answer to life, the…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
Matching our fast-paced lifestyles and expectations, digital subscriptions to a variety of media sources have become increasingly attractive as an…