In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey…
With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…
Location data is now able to give marketers a wealth of information to better target consumers; and the use of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The signs are innocuous: a slow network connection, a requested password update, a strange email from a colleague. The effects,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Asia-Pacific businesses that assume they need not worry about the upcoming European Union's data privacy laws should think again, as…
Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…