Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its…
Some believe it is hogwash, while others say it is necessary for their company's survival, but one thing is certain…
December is here; and the Christmas countdown has officially begun. Retailers are preparing for the most important period of the…
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Across the globe, offline FMCG retail and e-commerce are on a collision course to create a new converged reality. Amazon’s…
Once a company that had just one product on its inventory, SunMoon is discovering a whole new world of possibilities…
The amount of data in and around advertising is staggering. But when that data comes from a multitude of sources,…
With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…