In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how…
Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how…
This week, Alibaba has announced plans to expand its network of Hema supermarkets with another 30 locations in Beijing, up…
This week, we kick off the new year with a look at how Alibaba is adding merchants to its ecosystem…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday,…
The death of physical shops, and indeed the high street, has long been predicted ever since online shopping began to…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The dust has settled on one of busiest shopping weekends of the year and retailers are now heads-down in activating…
Data is everywhere, and in massive amounts; but what good can all that data be to marketers if the data…