RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief…
Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also…
With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides –…
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Buying Intent is Increasing…
GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners…
Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire…
Brands in India must step up and start applying 'emotion' to their marketing messages as well as establish a clear…
What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…