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Data Archives - Page 81 of 175 - ExchangeWire.com

Data

Leveraging Second-Party Data Alliances to Understand Your Audience in a Data-Compliant World

With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap…

7 years ago

Can Blockchain Help Negotiate the Challenges of GDPR? Q&A with Stephan Shakespeare, YouGov

Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide…

7 years ago

Amazon’s Private Labels Set for Breakthrough; Amazon Merchants Creating Trade Association

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…

7 years ago

European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID…

7 years ago

GDPR – The Ad Tech Industry Gears Up for Change: A Collective Q&A

2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic,…

7 years ago

Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer…

7 years ago

Shopping On the Go & the Future of the Store

Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function…

7 years ago

How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe

The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In…

7 years ago

Attribution in Automotive: Q&A with PureCars

The automotive industry is going through a period of change. Where people used to research and purchase in the dealership,…

7 years ago

Amazon to Enter Vietnam in Challenge to Alibaba; Sending Money to Friends Through Alexa

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…

7 years ago