RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: The Power of Couponing;…
In this piece, Ivan Guzenko (pictured below), CEO, SmartyAds, outlines that the whole concept of programmatic advertising is based on accessible…
This week, the spotlight is back on Alibaba's Tmall, where Ford Motor has offered up more than 100 vehicles for…
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to…
Despite the fact that we are producing more data than ever before, using this data to engage customers and drive…
Access to information has been revolutionised by the internet; and big data now provides insights on consumers at the touch…
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Beast from the East…
Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all…
Today’s retail environment is hyper-competitive; and retailers are under continuous pressure to stay relevant as consumer expectations evolve. Here, Luke…
Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila…