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Data Archives - Page 78 of 175 - ExchangeWire.com

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Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…

7 years ago

AdWeek Europe 2018: Industry Responds

With Advertising Week Europe 2018 leaving a lot of talking points for the industry to think about, ExchangeWire took the…

7 years ago

Contactless Adoption High Despite Concerns; Brands Need Clarity Around Consumer Data

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Contactless Adoption High Despite…

7 years ago

Retail Technology Driving Change: Q&A with Sainsbury’s-Argos

M&A is a massive part of today’s retail landscape; and in the UK this hasn’t got much bigger than Sainsbury’s…

7 years ago

Leveraging Opportunities in a Changing Retail Landscape: Q&A with Accenture

The pace of change in retail is continuing to gather relentless momentum. RetailTechNews spoke to John Zealley (pictured below), senior managing…

7 years ago

97% of Targeting Strategies Have No Targeted Creative: Q&A with Oli Marlow Thomas, Ad-Lib Digital

A few years ago, the relationship (or lack thereof) between programmatic and creativity was one of the hot topics of…

7 years ago

In a Post-GDPR World, Who Will Be the Emission Cheaters of Ad Tech?

The GDPR will require ad tech companies to make substantial changes to their tech and business models. The question being…

7 years ago

Always-On Sales Are Damaging Profits; Rift Between Brand Offerings & Consumer Desires

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Always-On Sales Are Damaging…

7 years ago

Replacing Pixel Tracking: Simple, Straightforward & Worth It

Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management…

7 years ago

Personalisation In the Luxury Space: Q&A with Tateossian

Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this…

7 years ago