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Data Archives - Page 77 of 175 - ExchangeWire.com

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Amazon Taking More of Retailers’ Budgets; Walmart vs Amazon in India

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…

7 years ago

More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of…

7 years ago

Keeping Mobile Users ‘Appy – 3 Steps to Lifetime Engagement on M-Commerce

In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app…

7 years ago

Keeping Up with Data Governance: Q&A with Adrian Newby, CTO Crownpeak

The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this…

7 years ago

Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Retargeting – The Gift That Keeps on Giving

As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK…

7 years ago

IPA Bellwether Report Shows Muted Ad Spend Ahead of GDPR: The Industry Reacts

Market budget growth lost further momentum during the first quarter of 2018, according to the IPA Bellwether report published last…

7 years ago

Could Voucher Codes Be the Key to Help Advertisers Unlock a Post-GDPR Audience?

In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the…

7 years ago

Understanding How Retailers Use Location Data: Q&A with Rippll

Location data has long been a widely used technique for retailers to engage their customers. In this Q&A with RetailTechNews,…

7 years ago

The Business of Voice Assistants in the Retail Sector

In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises…

7 years ago